Health Tourism Integration Conferences
healthCare cybernetics (hCc) is planning to stage destination-level Health Tourism Integration Conferences, as part of the implementation of Destination Creation Master Plans.

Established Health Tourism Destinations which did not include "integration" as part of their development, may also be given the opportunity to host such conferences.

The meaning of Integration

...in the context of the Supply Side

In the context of the supply side, Integration is the process of making the Stakeholders part of the domain (ecosystem) - while at the same time, ensuring that their “identity, distinctiveness and independence” is maintained.


Health Tourism Integration Strategy

...so that the Supply Side can address a broader Market

For healthCare cybernetics (hCc), championing of Health Tourism Sector Integration has long been part of its Sector-enhancement Agenda.

It all began in 2008 when hCc registered the www.healthtourismintegration.com URL.

hCc started its “integration” crusade by first addressing the interests and needs of Health Tourism Destinations for efficiency and competitiveness.

In its innate (natural) state, the Health Tourism Sector is fragmented and consequently, inefficient and uncompetitive.

The obvious “cure” for Fragmentation is Integration.

The same holds true (i.e., fragmentation) in the case of Health Tourism Destinations, which is why Integration is one of the five modules of the systemic process for creating efficient and competitive Health Tourism Destinations:

  • Segmentation

  • Integration

  • Administration

  • Development

  • Promotion

This is known as the "Health Tourism Pentad".

The Stakeholders to Integrate

...on the Supply Side

The Stakeholders on the Supply Side are:

  • The Providers of Health-related Services in the 8 Segments (ht8)

  • The Providers of Sector-supporting Services and Products (representing several industries)

A Hybrid Sector

...with a diverse, broad and fragmented Stakeholder Base

Health Tourism is a hybrid and multi-disciplinary sector of the economy with a diverse, broad and fragmented Stakeholder Base.

As a consequence, the Supply-side Domain Stakeholders often do not:

  • Know about each other

  • Communicate - Interact

  • Collaborate

Can anyone disagree that the obvious cure is Integration?

What are the benefits of Integration?

...more business for all

Besides the obvious "macro level" benefits associated with Integration (dealing with Destination Fragmentation and attaining Efficiency) what are the benefits for individual Provider Stakeholders?

The most obvious benefit for individual industry players is that it provides instant Brand Recognition and Trust - and allows the sharing and exchange of “clients” from a much larger pool - meaning more business for all.

Finally, Integration is not about regulations and additional new rules and “standards”.

Each of the 8 Health Tourism Segments already has its set of rules, regulations and standards.

The same holds true for each of the Sector-supporting Industries.