Health Tourism Lux

...addressing the Mass Affluent Market

The Health Tourism Lux "class" was introduced by healthCare cybernetics in 2011.

It aims to address the Mass Affluent Market (the “sweet spot” between “mass” and “affluent”) – which is characterized by discretionary and disposable income - and a degree of sophistication (worldliness).

The term "Health Tourism Lux" can be applied to:

  • Facilities (e.g., Hospitals and Hotels)

  • Services

  • Destinations (Veblen Health Tourism Destinations)

What is Luxury?

According to the "healthCare cybernetics dictionary", Luxury is the Ability and Right to Choose, Express and Practice one’s Lifestyle.