REVENUE MODEL AND POLICY


Revenue Model

healthCare cybernetics is in essence a Holding Company and Advisory.

As such, it derives its revenue / income from:

  • The profits of its Subsidiaries

  • Advisory (Consulting) Services

Policy

...and practical philosophy

healthCare cybernetics (hCc) has been pilloried (by some) for taking "ages" to develop instead of chasing "the quick buck".

To these critics, we point out that we had the luxury of "time" and were in no hurry to establish an "enveloped" picture of what hCc would become or go on to do. We did not want to define and restrict options on evolution, growth and expansion.

What we did want, was for hCc to become a "mission critical" organization (which sector deep insiders now agree, hCc is).

hCc strongly believes that sustainable value is created when people regard you as a trusted point of reference - and reward you with their recognition and loyalty.

Our thinking and doing, when it comes to revenue model and policy, is in accord with that of Charles Leadbeater.

The primary focus of enterprise should not be "how to make money"; the point should be to contribute towards making people's better and more fulfilling - and if you do that, people will give you money.

Pull as opposed to Push

This is the "Pull" as opposed to the "Push" approach.

It takes longer - but it is more likely to prove sustainable.

Have a Vision

"... any time you do something with the sole objective of making money, you do stupid things. Have a vision and the money will come"

(Rubens Ometto, the world's first ethanol billionaire - Brazil)

Monetizing our Thinking and Doing

Our strategy (as a think and do tank) is to "monetize" our thinking and doing through the activities and services of our "spin-offs - start-ups", which by the way, will be "populated" by Health Tourism Protégés.

And talking of Protégés, see the site: Health Tourism Protégés.