The "minimalist" Website Ugly Betty

Believing that "Form follows Function" the Website is, unapologetically, an "Ugly Betty".

"Form follows function" is a principle associated with modernist architecture and industrial design in the 20th century. The principle is that the shape of a building or object should be primarily based upon its intended function or purpose.

The Website makes a point of avoiding decorative embellishments.

No doubt, the sophisticated Health Tourism Stakeholder is wary of websites which aim to create impressions and buzz, with flashy graphic design and visual gimmicks - to hide the absence of substance and relevance.

Example of an "Ugly Betty" Website designed to serve function and purpose

As an "iconic" example of a minimalist, Ugly Betty, no gimmicks, website - full of substance - one can point to that of the Investors Stock Exchange - IEX (

IEX (and the story behind it) was featured in the highly-acclaimed bestseller "Flash Boys" by Michael Lewis.




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