The 8 Health Tourism Segments

...and the Amman Declaration

At the Global Healthcare Travel Council General Assembly Meeting (Amman – Jordan, 27 February 2017) – it was unanimously agreed that the Global Healthcare Travel Council would embrace, support and promote the 8 Segment approach to Health Tourism Sector configuration (a.k.a. ht8).

This came to be known as the Amman Declaration.

Configuration of Health Tourism in terms of the 8 Segments (ht8)

ht8 refers to the 8 Health Tourism Segments:

  •  Medical

  •  Dental

  •  Spa

  • Wellness

  • Culinary

  • Sports

  • Accessible

  • Assisted Residential

The multiple benefits and advantages of ht8

...what is there not to like about it?

ht8:

  • Accommodates practically all well-informed beliefs and well-meaning vested interests

  • Allows all Tourism Destinations, to also become Health Tourism Destinations

  • Expands the Industry so that it can address a broader Market – meaning more business for all

  • Makes every Tourist / Traveler a Potential Health Tourist

  • Makes Health Tourism an attractive choice – in fact, a lifestyle choice for all (and all ages)

So, what is there not to like about ht8?

Allaying Fears

...and accommodating well-informed beliefs and well-meaning vested interests

No doubt, several feared that ht8 was undermining their beliefs of what really constituted “Health Tourism” – or that it threatened their vested interests. To allay the fears of both groups, it needs to be pointed out that ht8 was designed in a way which could easily accommodate “well-informed beliefs” and “well-meaning vested interests”. In simpler and clearer terms, practically any and every (rational) variation on the theme of Health Tourism (or what one claimed to be part of Health Tourism) could be accommodated by one or more of the 8 Segments.

 

The Story which goes with it

...aiming to serve the best interests of all stakeholder groups

 

Arriving at the ht8 approach to configuring the Health Tourism Sector was not something dreamed up the night before and introduced the morning after. It was the result of a painfully long process of considering and reconsidering, listening to and contemplating criticism - and considerable self-criticism and doubt. The objective was to ensure of arriving at a configuration system that served the best interests of all stakeholder groups. And it was an example of what is known as Permissionless Innovation.